Braze.com Redesign
Challenge: Heading toward their 2021 IPO, “What is Braze?” was the most commonly asked question Sales faced during prospect conversations, creating a persistent barrier to closed wins.
Solution: I helped reposition Braze as a solution companies can’t live without, no matter their size or industry. the website from the ground up to make clear the company mission and product, once and for all.
Reforge Style Guide
One company style guide to rule them all.
Brand Identity: Braze Continuum
Challenge: Customers were confused by the Braze Maturity Framework. Faced with alarming churn rates, our Success team needed a way to encourage customers further down the funnel and spark long-term loyalty.
Solution: I rebranded our maturity framework. Check out how it’s been applied to Customer Education with a fresh new name, easy-to-remember tiers (Activate to Ace), and more.
Partnered with Product Marketing and our Creative Director to write the storyboard and VO script for the launch of our Content Cards feature.
Technical Product Sheet
Challenge: Translate our “Opportunity During Unpredictability” theme for Winter 2021 into a coordinated product launch.
Solution: I partnered with Product Marketing to tout three of our major value propositions (real-time, intereactivity, and personalization on SMS) and bring the messaging experience to life in three mobile use cases.